We’re super excited to announce the launch of our new and exclusive Animals range in partnership with international wildlife charity, the Born Free Foundation.
We chose to base this eco-conscious collection of playful, animated and colourful charging cables, speakers and headphones on two legally protected species – the Giant Panda and Sumatran Tiger – to help create awareness around the importance of protecting endangered species for generations to come.
As part of our ongoing sustainability message and mantra of “just doing the right thing”, 20% of all profits from the range will be donated to Born Free to help support their vital work to end the exploitation and suffering of individual animals living both in captivity and in the wild.
Our founder and CEO, Jolyon Bennett, commented: “The launch of Juice Animals is the first of its kind for us in many ways – it’s the only range we’ve designed and created specifically for the younger demographic, and it’s the first time we’ve partnered with a charity of this kind, and for such a worthwhile cause.
“We have always been a sustainable business, and for the last couple of years we’ve focused specifically on the plastics used within our products. However, we’re now looking to extend this focus into other areas, and this was the perfect time to collaborate with a like-minded organisation in trying to make the world a better place.
“It’s an honour to be working with the Born Free Foundation and helping support their outstanding work in wild animal care and conservation. We hope that our customers resonate with this and enjoy the range as much as we do!”
Will Travers OBE, Executive President of the Born Free Foundation added: “Jolyon Bennett and Juice are clearly on a mission! It will take our combined efforts to save the world’s threatened species and the natural habitats they (and we) rely on. By working together, Juice, Born Free, and our many loyal customers and supporters can help turn the tide, one animal, one species, one ecosystem at a time.”
About Born Free:
Born Free has dedicated 40 years to wild animal welfare and conservation. The charity works with local communities to enhance the survival of threatened and endangered species in the wild and protect natural habitats while respecting the needs of and safeguarding the well-being of individual animals. Born Free opposes the exploitation of wild animals in captivity and campaigns for a future where animals and people can peacefully coexist, for the benefit of all life on earth.
